Yahoo: The Media Habit Necromancers
The good news: Yahoo just realized that a personalization portal producing and pushing an online video show about online video is pretty damn pointless. They’ve ceased production of their Web clip show The 9.
The bad news: Yahoo still doesn’t realize that they’re a personalization portal, not a production house. They’re cooking up a watercooler news show, Good Morning Yahoo. While the Internet kills the cultural homogenization of the watercooler gang, Yahoo wants to bring it back.
You will recall that when the Internet started killing the need for top-down information heirarchies, Yahoo’s first act as a directory was to bring it back. While online video kills the commercial need to focus on longform video, Yahoo tries to bring it back. While contextual advertising kills the economic need to bundle content production and monetization, Yahoo tries to bring it back. Through the years, Yahoo seems determined to bring back any offline media habit that doesn’t work in online media. They’re media habit necromancers.
(Zombie via Otakulab.)
Tags: Good Morning Yahoo, The 9, Video, Yahoo
3 opinions for Yahoo: The Media Habit Necromancers
Top 10 Dotcom Bombs
Jun 7, 2008 at 4:10 am
[...] Almost every search engine that wasn’t Google Any bets Yahoo and MS Live will end up in this deadpool? ;) [...]
Yahoo is Now an AdSense Publisher
Jun 13, 2008 at 8:44 am
[...] yesterday. Will they push on with the rest of their strategic plan — portals and APIs — or will they fall back on old media habits? [...]
Yahoo and Icahn: Foot in Mouth
Jul 21, 2008 at 2:23 pm
[...] coming of Terry Semel. Having Icahn at the top certainly won’t help Yahoo shake off its cluelessness. [...]
Have an opinion? Leave a comment: