June 13th, 2008
Yahoo’s most recent strategic plan involved portals, ads and APIs. They just dropped the “ads” part. They have become a Google AdSense publisher, just like thousands of Web publishers around the world.
Two years ago, Yahoo ceded search to Google. Now they’ve ceded advertising as well. With Google’s help, Yahoo has finally fended off Microsoft. Shareholders […]
By Mike Abundo -- 0 comments
May 23rd, 2008
You can get creative with anything online — even humble text ads. Check out this compilation of hilarious Google AdWords ads.
LOL @ Nokia pwning Apple.
Tags: Advertising, AdWords, Apple, funny, Google, Humor, NokiaShare This
By Mike Abundo -- 0 comments
May 21st, 2008
Philippine cellco U Mobile just launched the first ad-supported cellular service in Asia. That means everything about the service — voice, SMS, MMS, GPRS, 3G — is (at least partly) paid for by advertisers.
The 411
You must be 15-35 to sign up. That seems to be the demographic most desired by Philippine mobile advertisers.
You need an […]
By Mike Abundo -- 8 comments
May 7th, 2008
Niniane Wang, Maile Ohye, Aileen Apolo, Jessica Lee, and now Arlene Lee — Google seems to have no shortage of attractive Asian female engineers. Arlene and Matt Wytock explain the integration of Google’s Custom Search Engine (CSE) and AdSense for Search.
Tags: AdSense, Advertising, Arlene Lee, CSE, Google, Matt Wytock, SearchShare This
By Mike Abundo -- 0 comments
April 28th, 2008
Edelman Digital SVP Steve Rubel has long been a huge advocate of crowdsourcing. That’s why I’m not surprised that Edelman, the world’s largest independent PR firm, would put up an online service to let people pitch ad ideas to big corporations.
Edelman Studios lets registered users submit ad pitches for open assignments posted by clients. The […]
By Mike Abundo -- 0 comments
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