Technology, Culture, Commentary on the Internet Revolution

Quarterly Online Ad Revenue Hits Record High at $5.2 Billion

by Mike Abundo on November 13th, 2007

Let the good times roll for online media.

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006. The results, published in the IAB Internet Advertising Revenue Report, are nearly 3 percent higher than Q2 2007, itself the last record-setting quarter. All three quarters in 2007 have set new highs—Q1 at $4.9 billion, Q2 at $5.1 billion, and now Q3 at $5.2 billon. Revenues for the first nine months of 2007 totaled $15.2 billion, up nearly 26 percent over the $12.1 billion recorded during the first nine months of 2006.

Three percent growth over the previous quarter isn’t OMGWTFBBQ growth, but it looks like sustainable growth.

The IAB traces some of that growth to online video advertising. Looks like traditional ad agencies will have to accelerate their grieving process.

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POSTED IN: Advertising