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Technology, Culture, Commentary on the Internet Revolution

Microsoft Gives Up on Technology

by Mike Abundo on May 23rd, 2008

Few things are sadder than a technology company giving up on technology. That’s exactly what Microsoft’s been doing.

They’re paying an ad agency $300 million to rebrand themselves as “cool”. I have a better idea: how about they spend that money to build products that are actually cool? In a world where one guy can build a Web 2.0 service for $12,107.09, imagine how many cool new products Microsoft’s army of developers could have built with $300 million.

They’re bribing people to use their search engine. Again. After many repeated attempts, Microsoft has finally given up on building a search engine people actually want to use.

Ballmer no longer wants Microsoft to be about developers. Imagine that: a software company that doesn’t care about software development.

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POSTED IN: Microsoft, Search, Software Development

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