I usually scoff at the amazing inanity of Microsoft ads — but this Halo 3 ad fits well with the franchise’s storytelling power. You can even take a 3D Flash tour of the diorama portrayed in this ad.
Even my decidedly non-gamer ex plays Halo. 4.2 million units shipped yesterday; let’s see how many gamers line […]
Online media and offline media are locked in a deadly war for scarce advertising dollars, a war only one can survive. Guess who’s winning.
According to TNS Media Intelligence, while offline ad spending is down in the first half of 2007, online ad spending is up. Way up. Note that TNS counts only online display ads, […]
Based on historical numbers, I estimate the new YouTube InVideo ads could make a modest $408 million a year. Henry Blodget is much more bullish: his most aggressive five-year projection predicts an annual revenue of $13 billion. That’s more than Google made last year, more than a fourth of what all TV ads made last […]
A while back, I said Microsoft buying ad network aQuantive and ad exchange AdECN proves that the boys at Redmond are hellbent on competing with Google in online advertising. Microsoft CEO Steve Ballmer confirms it exactly.
We are hellbent and determined to allocate the talent, the resources, the money, the innovation to absolutely become a powerhouse […]
Facebook’s advertising rate card has been leaked. Unsurprisingly, communities make for lucrative ads: sponsored groups alone earn them an estimated $90 million a year. Sponsored stories on the hompage carry a respectable $10 CPM with broad targeting at +$2 CPM and narrow targeting at +$5 CPM, at a minimum spend of $50,000.
No wonder they’re sporting […]
Right after spending six billion dollars to buy ad network aQuantive, Microsoft buys ad exchange AdECN. Clearly, the boys at Redmond are blindly hellbent on competing with Google’s cash cow, AdSense. They bought AdECN even while they’re having trouble integrating aQuantive.
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Google began its gamevertising inititative with its purchase of Adscape earlier this year. At the Casual Connect conference last week, that initiative began to take clearer shape as Google announced its plans to port AdSense into games. Yup, that’s right: no expensive consoles a la Microsoft Xbox, no restrictive portals a la Yahoo Games — […]
While Google uses Web page keywords to serve you relevant advertising, Microsoft must reach deeper to compete — all the way into your hard drive. On July 5, they applied to patent a system that looks at files on your hard drive to contextualize advertising.
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A dumb employee blogger can really embarrass a smart company. That’s what happened to Google after Health Account Planner Lauren Turner publicly positioned Google AdWords as a way for HMOs to counter criticism from Michael Moore’s new documentary SiCKO — on a company blog, no less.
Apparently, Miss Turner forgot that Google exists to organize the […]
Moisture is the essence of wetness. — Derek Zoolander.
A blogospheric shitstorm raged this weekend over top bloggers writing soundbites for Microsoft’s “People-Ready” ads. While people are busy pointing fingers at each other, I’ve come to realize that a large part of the blame lies with the failed meme itself. If the phrase “People Ready” weren’t […]
Technology is a cult. Let's monetize cats!
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Alister Cameron, Blogologist
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