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Technology, Culture, Commentary on the Internet Revolution

Archive for the ‘Advertising’ Category

June 13th, 2008

Yahoo is Now an AdSense Publisher

Yahoo’s most recent strategic plan involved portals, ads and APIs. They just dropped the “ads” part. They have become a Google AdSense publisher, just like thousands of Web publishers around the world.
Two years ago, Yahoo ceded search to Google. Now they’ve ceded advertising as well. With Google’s help, Yahoo has finally fended off Microsoft. Shareholders […]

By Mike Abundo -- 0 comments

May 23rd, 2008

Funny AdWords!

You can get creative with anything online — even humble text ads. Check out this compilation of hilarious Google AdWords ads.
LOL @ Nokia pwning Apple.
Tags: Advertising, AdWords, Apple, funny, Google, Humor, NokiaShare This

By Mike Abundo -- 0 comments

May 21st, 2008

U Mobile Launches First Ad-Supported Cellular Service in Asia

Philippine cellco U Mobile just launched the first ad-supported cellular service in Asia. That means everything about the service — voice, SMS, MMS, GPRS, 3G — is (at least partly) paid for by advertisers.
The 411
You must be 15-35 to sign up. That seems to be the demographic most desired by Philippine mobile advertisers.
You need an […]

By Mike Abundo -- 8 comments

May 7th, 2008

AdSense for Search Now Uses CSE

Niniane Wang, Maile Ohye, Aileen Apolo, Jessica Lee, and now Arlene Lee — Google seems to have no shortage of attractive Asian female engineers. Arlene and Matt Wytock explain the integration of Google’s Custom Search Engine (CSE) and AdSense for Search.
Tags: AdSense, Advertising, Arlene Lee, CSE, Google, Matt Wytock, SearchShare This

By Mike Abundo -- 0 comments

April 28th, 2008

Edelman Studios Crowdsources Ad Pitches for Big Clients

Edelman Digital SVP Steve Rubel has long been a huge advocate of crowdsourcing. That’s why I’m not surprised that Edelman, the world’s largest independent PR firm, would put up an online service to let people pitch ad ideas to big corporations.
Edelman Studios lets registered users submit ad pitches for open assignments posted by clients. The […]

By Mike Abundo -- 0 comments

November 25th, 2007

Mr. T WoW Ad

I’m loyal to Guild Wars, but I will say this about World of Warcraft: they have great ads. Check out their latest celebrity endorser: Mr. T.
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By Mike Abundo -- 1 comment

November 21st, 2007

Clever Mac Web Ad Assaults Vista!

I’m no Mac fanboy, but I have to admit they make great ads. Watch the top banner in this video capture of a new Mac versus PC Web ad attacking Vista. Now this is an ad well-adapted to its medium!
Personally, I’m not getting Vista unless it’s an OEM on a new PC. How about you?
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By Mike Abundo -- 0 comments

November 13th, 2007

Quarterly Online Ad Revenue Hits Record High at $5.2 Billion

Let the good times roll for online media.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006. The results, published in the […]

By Mike Abundo -- 0 comments

November 2nd, 2007

Top Adult Ad Network Reproduces

While the big boys buy mainstream ad networks, adult online ad networks are reproducing. AVNAds, the adult advertising network previously powered by AdBrite, comes into its own with the next version of its service.
AVN Media Network announced today that its latest version, AVN Ads 2.0, will launch December
1, 2007. This new platform enhances ad delivery, […]

By Mike Abundo -- 0 comments

October 7th, 2007

Online Video Creators Tapped for Thoof Versus Digg Ads

Thoof - Read what you want
TrueNuff Entertainment, the crazy guys behind the Mac versus PC parodies, have been tapped to make ads comparing social news startup Thoof with social news pioneer Digg. The ads emphasize Thoof’s recommendation engine, folksonomy, and wiki-like editing. That, and they’re pretty damn funny.
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By Mike Abundo -- 1 comment

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